Zaeem Mirza's Academic Profile

Zaeem Mirza

E: zaeemmirza@gmail.com

M: +918978798585

Personal Details

Islam | May 8, 1985 | Indian | Male | Married

LinkedIn Profile

www.linkedin.com/in/zaeemmirza

Specialties

Advertising, Internet Marketing, Strategy, Search Engine Marketing (SEM), Pay Per Click (PPC), Social Media Optimization (SMO, SMM), E-Commerce, Digital Public Relations (PR), Brand Management, Digital, Online Analytics

Professional Industry Experience

- Google – Digital Marketing Strategist, Online Sales And Operations, Hyderabad, India. March 2010 - Present

- AmoebaCom – Digital Marketing Strategist, Mumbai, India. March 2009 – March 2010

- Communicate 2 – Account Manager (Contextual Advertising), Mumbai, India. April 2008 – March 2009

- Google - Senior Representative - AdWords, Online Sales & Operations, Hyderabad, India. Aug 2006 – March 2008

Annexure: Responsibilities, Key Results, and Significant Accomplishments

Professional Training/Teaching Experience

Level: Graduate

Subjects: Brand Building, Principles And Practice Of Direct Marketing, Advertising In Contemporary Society, Special Studies In Marketing

Period: June 2008 – Present

- University of Mumbai, Mumbai

- SIES College, Nerul, Navi Mumbai

- Kishinchand Chellaram (KC) College, Churchgate, Mumbai

- Jai Hind College, Churchgate, Mumbai

- St. Xavier's College, Dhobi Talao, Mumbai

Level: Post Graduate

Subjects: Branding Strategy, Digital Marketing Management, Advertising Strategy, Integrated Marketing Communications, Campaign Strategy, E-Business Management

Period: June 2008 – Present

- Wigan & Leigh College (WLC) (UK), Mumbai

- Kishinchand Chellaram College Of Management Studies (KCCMS), Mumbai

- Symbiosis Institute of Media And Communication (SIMC), Pune

- Anjuman-I-Islam's Allana Institute of Management Studies, Mumbai

- Symbiosis Institute of Operations Management (SIOM), Nashik

- SIES College of Management Studies (SIESCOMS), Mumbai

- Symbiosis Institute of Media And Communication (SIMC), Bangalore

Professional Academic Evaluation Experience

- University Of Mumbai, Bachelor Of Mass Media (BMM) Examiner, Paper Setter, and Moderator (2009)

- Wigan & Leigh UK (India) – MBA (Master of Business Administration) Examiner, Paper Setter (2009)

Industry Internships

- Siba Ads & Communications, Vashi, Navi Mumbai - Duration: 4 months, April 1, 2004 - July 31, 2004

- Capria Multimedia - Integrated Communications, Andheri, Mumbai - Duration: 4 months, April 15, 2005 – August 15, 2005

Education

- PhD – Marketing > Media And Communication > Digital Marketing (Ongoing), Symbiosis International University, Pune, MH, India

- Masters in Advertising and Public Relations (MA-APR) (2009), Madurai Kamaraj University, TN, India

- Post Graduate Certificate Program in Advertising Management (PGCPAM) (2007), Mudra Institution of Communications Ahmedabad (MICA), Ahmedabad, GJ, India | Position – College Rank 1

- Bachelor of Mass Media (BMM) (2006), Specialization: Advertising and Brand Management, St. Xavier’s College, University of Mumbai, Mumbai, MH, India | Position – University Rank

- Diploma in Mass Media Laws and Management (DMLM), SISI, Ministry of Small Scale Industries, Government of India, Chennai, TN, India

- Diploma in Cyber Laws (DCL), Government Law College, Mumbai, India, Asian School of Cyber Laws, Pune, MH, India

Additional Qualifications

- Arabic Language Certification, University of Mumbai, Mumbai, India

- Diploma in Urdu Language, National Council for Promotion of Urdu Language (NCPUL), Ministry of Human Resources, Govt. of India, New Delhi, India

- Web Engineering Certification, Saboo Siddik Polytechnic, Mumbai, India

- Entrepreneurship Development Training (EDP), Small Industries Development Organization (SIDO), Government of India, Thane, India

- Maharashtra State Certificate in Information Technology (MSCIT), Maharashtra State Board of Technical Education, Maharashtra Knowledge Corporation Ltd. (MKCL), Mumbai, India

Professional Activities/Affiliations

- Joint Secretary - Social Youth Forum, Navi Mumbai

- Member – NIMBLE (National Ideological Movement for Better Literature and Entertainment), Nariman Point, Mumbai

- Student Member – Advertising Club, Mumbai

Competencies - Planning and Initiative | Thirst for Knowledge | Critical Thinking | Committed | Good Problem Solving Skills | Independent and Self Motivated | Honest | Goal oriented | Team Player | Responsible and Positively Accountable

Annexure: Responsibilities, Key Results, and Significant Accomplishments

// Google – Account Strategist, AdWords/Business Acquisitions

Core-job Accomplishments

New Business Development
Top-tier Acquisitions
Key-account Management
Digital Marketing/Advertising Strategy
Sales Planning And Strategy
Google AdWords
Search Engine Marketing (SEM)
Performance Reporting
Presales Support And Strategy
Verticalized Digital Marketing-collateral Development

// AmoebaCom - Digital Marketing Strategist

Core-job Accomplishments

Established and ran the Mumbai (Bombay) operations for a new business division/team

Key-Account Management
Social Media Marketing (SMO/SMM)
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Leadership, Mentoring (24-people Team)
Portal, Website Development
Team Building, Hiring
Business Operations
Training
Public Relations, Corporate Communication
Business Strategy
Editorial And Content Publishing
Bulletin/Forum Platforms – vBulletin, Vanilla
Content Management System (CMS) - WordPress
Knowledge Management

// Google – Senior Representative, AdWords

Core-job Accomplishments

Google AdWords Account Operations
Google Business Solutions Operations
Project Lead (Lead Generation)
Keyword Verticalization
Google Local Operations (Bangalore, Kolkata, Mumbai)
Internal/External Training
Inventory Management
Quality Control
Online Sales And Operations
Google AdWords Account Optimization
Process Lead (New Hires)
Team Advisor
US-Reseller Operations
Customer-Response Management
Email Response
Google Book Club
Green Committee
Google Cricket World Cup Operations

Awards @Google

- Google Online Sales & Operations (OSO) Gold Recognition Award (+ Cash Reward 5K)

- Google Online Sales & Operations (OSO) Platinum Recognition Award (+ Cash Reward 25K)